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About Me

Jang Kều - Strategic Consultant

Full name: Pham Thi Huong Giang

Nickname: Jang Kều (JK)

Email: jk@jangkeu.info

Website: jangkeu.info | www.song.org.vn

Jang Keu

EDUCATION & QUALIFICATIONS

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  • Eisenhower Fellow, 2021 Global Program, www.efworld.org

  • Master of Arts in International Business and Finance (studied in English), GraduateSchool of Pan Pacific & International Studies - Kyung Hee University, Korea, 2001-2003

  • Bachelor of Arts in Economics (International Business Major), Foreign Trade University- FTU, Hanoi, Vietnam, 1996-2001

  • Selected Training Modules of The International Economic Agenda, UNCTAD, 2003

  • An Assessment of the Economic Impact of the United States-Vietnam Bilateral TradeAgreement, USAID, 2003

  • Planning and Management, VIE/97/030 Project (UNDP) in cooperation with AsianInstitute of Technology (AIT - Thailand), Thailand, 2000

  • Project Management Course - UNDP Vietnam, 2000

  • Gender Issues in Project Formulation and Implementation - UNDP Vietnam, 2000

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AWARDS & ACHIEVEMENTS

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  • Representative of Vietnam in the Future Leaders Invitation Program (PIPA) by theMinistry for Europe and Foreign Affairs - The Government of France, 2024

  • Impactful Community Leadership Award by Kotler Awards, 2024

  • The NEXT Social Impact Awards by BusinessWoman Magazine, 2024

  • Artistic Collaboration of the Year to Come Out by L'Officiel Beauty ChoiceAwards, 2023

  • Sustainable Project by Human Act Prize awarded to the Safe House Project by NhàChống Lũ (Resilient Housing Program) of Sống Foundation, 2023

  • Joint Effort Project of the Year by Ashui Awards to the Happy Village Project, oneof the projects by Nhà Chống Lũ, 2021

  • In the list of Pioneering Women across East Asia Pacific by World Bank, 2020

  • Top Ambassador of Inspiration by WeChoice Awards, 2020

  • Second Prize, Initiatives for The Community Award number 3 by The Ministry ofScience & Technology, The Communist Magazine, People Committe of Ha Noi, andVietnam General Confederation of Labour, 2020

  • Outstanding Businesswoman Award 2020 for Contributions to CommunityDevelopment, presented by VCCI and the Business Forum, 2020.

  • Woman of the Year by Today Women Magazine, 2020

  • In the List of 50 Most Influential Women by Forbes in Vietnam, 2019

  • Sustainable Project by Ashui Awards to the Safe House Project, one of the projectsby Nhà Chống Lũ, 2019

  • Positive Impact Project for the Community by WeChoice Awards, 2017

  • National Volunteer Awards by Vietnam Youth Union & United Nations VolunteerProgram (UNV), 2016

  • Student Scientific Research Award by Ministry of Training & Education, 1998

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BOOKS

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  • From a community project to The Sống Foundation & Resilient Housing Handbook, 2025, Jang Kều & Sống Foundation team

  • Childhood has a lot of funny stories, 2025, Jang Kều

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WORK EXPERIENCE

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  • 2025 – present: JK Advisory (rebranded and renamed from G'Brand) - Founder & Strategic Advisor

  • 2019 - present: UCC Europe (initially known as UCC Switzerland incorporated in Switzerland) - the owner of Jillian Switzerland, a niche perfume brand - Chairperson & Creative Director

  • 2013 - present: SỐNG Foundation (A not-for-profit community development organization that develops Nhà Chống Lũ | Resilient Housing Program, Hạnh Phúc Xanh | Green Happiness Program, and River Ơi program) - Founder

  • 2012 - present: GroupG Asia Pacific Group Holdings (incorporated in Singapore with subsidiary companies in Europe & Asia) - Executive Chairperson

  • 2010: AVG Television Station - Director of Business Development & Marketing

  • 2008 - present: Foreign Trade University (FTU), Stirling University (New Zealand) - Guest Lecturer

  • 2008 - present: Winter School of Sustainable Development (WSSD),  Viet Nam Summer School of Development (VSSD) - Lecturer

  • 2008 - present: Youth Forums, TEDx Talk, Vietnam Young EntrepreneurAssociation, Forbes, Fulbright University Vietnam, and many workshops by embassies, universities and television channels - Speaker

  • 2008 - 2010: Creative PePPer (Joint Venture - An advertising agency) - Chairperson & CEO

  • 2007-present: G’Brand Ltd Co. (A strategic and creative brand & agency) - Chairperson & Strategic Brand Consultant

  • 2003 - 2005: Western Flavors & Fragrances (WFF - USA) - Executive Director in Vietnam

  • 2000 - 2002: VIE/97/030 Project (funded by UNDP-DANIDA) - Project Coordinator

  • 1997-present: Nguoi Do Thi, Phu nu Tp HCM, Vietnam Review, Vietnam EconomicTimes, Vietnamnet, VnExpress, Nhip Cau The Gioi...and many other newspapers, magazines - Freelance Journalist

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REFERENCES ON STRATEGY & INNOVATION CONSULTANCY

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  • Finance & Banking (SeABank, SeABank Securities, SeABank Asset Management,Military Bank, Lien Viet Post Bank, IRS Securities, APEC Securities, Viet CapitalSecurities, Viet Capital Fund Management, Viet Capital Bank, Viet Capital Real Estate,Bao Viet Bank, VIB, BIDV, Handico Finance - Hafic, SHF, HNX,...)

  • Insurance (Bao Viet Corporation, Bao Viet Life, VNPT Insurance - PTI,...)

  • Real Estate, Hospitality and Golf (Ariyana - Sovico Holdings, Hoa Lam Holdings - LIMTower, Oriental Pearl Hotel - BRG, Vincom, Vinpearl, Vinpearl Land, Mian Resort,Mian Hotel, Berriver - Thang Long Invest, Ecopark - Vihajico, Thai Binh Group, PVHong Ha,...)

  • Industrial Goods (Inax, Cosani, VEPA Paint, Mideco, Smart Door, Thien Phu Group,GELEX Group, Vinacomin, Cadisun, Ferroli, Viet Tiep, Kiến Hoa Đất Việt, HEM,Vinakip...)

  • FMCG & Retail (Carslberg, Heineiken, Tiger, Anchor, Jillian Switzerland - UCCSwitzerland GmbH, Hanoimilk, Trang An, Bitburger, Elmich, Selective - TGI, Bluebird,Origato - Haihakotobuki, Otran, Nutifood, IDP, J-Realver...)

  • Telecommunication & Technology (EVN Telecom, Nokia, Vinaphone, Mobifone, HiMobile, VMG...)

  • Education & International Organizations (British Council, ITMF, Foreign TradeUniversity, Foreign Language Specialized School - CNN School, HCMC University ofLaw,...)

  • Pharmacy & Health Care (Suc khoe Viet, Sohaco Group, Bao Thanh, Nhat Nhat, NamDuoc...)

  • Television (AVG, TVAd - VTV, K+...)

Jang Keu.jpg

Jang Kều - Strategic Consultant

This is my personal blog, where I share my journey in strategy and creativity, along with my community development activities, experiences, and future plans. Thank you for your interest in my blog!
 

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