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Jang Kều wins accounts by doing the job her customer is afraid of
Jang Kều has built a distribution company, a brand agency, a Singapore ingredients group and Vietnam’s best-known flood-housing programme on one move: take the part of the deal the other side cannot face. Where that move stops working is the useful part.
Aug 263 min read


Developing GELEX Brand & the "360° Green" Strategy
"... The core keyword identified was "Reputation."..."
Jan 33 min read


Pi Journal - The brand of Vietnam Institute of Mathematics' magazine
"... designed this brand logo, bringing movement into the “Pi” symbol. Not only that, the logo also features a flexible..."
Dec 7, 20252 min read


The Brand Story Behind Ariyana - Vietnam’s Premier Resort and Conference Services Brand
"...Đội ngũ sáng tạo sau đó đặt tên thương hiệu là "Ariyana", lấy cảm hứng từ một từ tiếng Tây Tạng "Aryana", nghĩa là “vùng đất cao quý”.."
Nov 17, 20252 min read


Rebranding The University Of Law in HCMC
"JK. Advisory (formerly G'Brand) crafted a comprehensive brand strategy and identity, introducing "UL HCMC" as the new brand name..."
Nov 17, 20251 min read
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