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Developing GELEX Brand & the "360° Green" Strategy
"... The core keyword identified was "Reputation."..."
Jan 33 min read


Pi Journal - The brand of Vietnam Institute of Mathematics' magazine
"... designed this brand logo, bringing movement into the “Pi” symbol. Not only that, the logo also features a flexible..."
Dec 7, 20252 min read


The Brand Story Behind Ariyana - Vietnam’s Premier Resort and Conference Services Brand
"...Đội ngũ sáng tạo sau đó đặt tên thương hiệu là "Ariyana", lấy cảm hứng từ một từ tiếng Tây Tạng "Aryana", nghĩa là “vùng đất cao quý”.."
Nov 17, 20252 min read


Why Vietnamese manufacturing companies NEED a Sustainable Agile Business Model in the economic slowdown?
In a slowdown, low-cost volume is dead.
Agile + Sustainable = Smarter, Stronger, Future-Ready.
Nov 5, 20251 min read


About Me
"... One of 50 Most Influential Women by Forbes in Vietnam, 2019..."
Sep 27, 20214 min read
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