Happy 65th Birthday to FTU

Foreign Trade University (FTU - Đại học Ngoại Thương) holds a special place in our history: it was the very first education brand that JK. Advisory (then known as G’Brand) had the honor of partnering with in 2007. We reimagined its essence, repositioned its story, and crafted a bold new logo that broke entirely from its founding identity (pic3)- a transformation that set the stage for its rise.

Tomorrow, FTU celebrates its 65th anniversary - a milestone of resilience, innovation, and excellence. On this proud occasion, JK. Advisory extends heartfelt congratulations and our deepest wishes: may the FTU brand continue to soar, inspiring generations and redefining world-class education in Vietnam. It has earned every right to be celebrated as the “Harvard of Vietnam.”

#JKadvisory #FTU #ForeignTradeUniversity #DaiHocNgoaiThuong #65yearsAspiringBeyond #GBrand #brandrepositioning #brandidentity #brandingproject

Source: Pic 1-2 from MC Nguyen's facebook