What makes JK. Advisory different?

There will be many consulting firms offering to advise your company on business models and strategic roadmaps.

There will be others focusing on brand strategy, ready to execute extensive - and often expensive - creative and communication campaigns for your brand.

Some firms will even help you with social responsibility frameworks, using terms like CSR, ESG, or calling your company an ESG++ enterprise.

But until now, no firm has been able to advise you across all three dimensions - business, brand, and sustainability - with deep, hands-on experience in each. And at JK. Advisory, we focus on manufacturing enterprises that use ingredients sourced from Vietnam’s agriculture, forestry, soil-based, and medicinal resources - driving the sustainable development of Vietnam.

With our first pillar, JK. Advisory helps restructure and optimize your product portfolio, reposition products to enhance business performance, and reduce unnecessary investment and fragmentation. With 22 years of experience in product development and specialty ingredient supply, we deeply understand your product creation and production journey.

Our second pillar focuses on brand architecture, brand positioning, long-term communication strategy, and the creation of core visual assets such as logos and master packaging systems. When it comes to creative execution and media rollout, you can engage agencies to implement based on the defined strategy — smartly and efficiently, ensuring the right message and channels are prioritized over costly mass exposure.

Under our third pillar, JK. Advisory applies the Creating Shared Value (CSV) model - embedding sustainability as a unifying element across your entire business ecosystem: from sourcing and production to logistics, distribution, sales, and post-sales engagement.

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