Rebranding The University Of Law in HCMC

Another prestigious university brand repositioned by G’Brand (now JK Advisory) in 2013: The University of Law in Ho Chi Minh City.

Prior to the rebranding, the institution lacked a distinct brand identity. It was known formally as “Trường Đại học Luật Thành phố Hồ Chí Minh” (The University of Law in Ho Chi Minh City) and informally as “Trường Luật Thành phố” (The Law University of the City).

G’Brand crafted a comprehensive brand strategy and identity, introducing "UL HCMC" as the new brand name and designing a bold, modern logo to replace the traditional scale and notebooks. The positioning culminated in the powerful slogan: “Bright in Knowledge - Firm in Justice” (Sáng tri thức - Vững công minh).

We delivered full brand identity guidelines and a strategic communication framework to bring the vision to life. The university community embraced the new logo and slogan with enthusiasm, enabling a swift and seamless rebranding rollout.

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