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Developing GELEX Brand & the "360° Green" Strategy
"... The core keyword identified was "Reputation."..."
Jan 33 min read


Pi Journal - The brand of Vietnam Institute of Mathematics' magazine
"... designed this brand logo, bringing movement into the “Pi” symbol. Not only that, the logo also features a flexible..."
Dec 7, 20252 min read


Rebranding The University Of Law in HCMC
"JK. Advisory (formerly G'Brand) crafted a comprehensive brand strategy and identity, introducing "UL HCMC" as the new brand name..."
Nov 17, 20251 min read


Why Vietnamese manufacturing companies NEED a Sustainable Agile Business Model in the economic slowdown?
In a slowdown, low-cost volume is dead.
Agile + Sustainable = Smarter, Stronger, Future-Ready.
Nov 5, 20251 min read


About Me
"... One of 50 Most Influential Women by Forbes in Vietnam, 2019..."
Sep 27, 20214 min read
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