From the early days of Typhoon Yagi, many people questioned why storms and natural disasters are becoming more frequent and causing increasingly catastrophic damage. When the storm swept through Hanoi, people talked about the sacrifice of 17,000 green trees that helped reduce the loss of lives and property in the city. Many also mentioned the role of the mountains surrounding the capital, which helped dissipate the storm within just six hours... All these factors are related to the fact that humans have destroyed forests, cut down, and mistreated too many green trees in the city. The Earth is getting hotter. Rivers are eroding. The consequences are numerous, especially with more frequent and severe storms and floods!
From my early days working in environmental protection in Central Vietnam in 2000-2001, to founding Nhà Chống Lũ (Flood-Proof House) in 2013, and then Hạnh Phúc Xanh (Green Happiness) in 2018, I have always longed to do something sustainable and proactive to help communities change their perception of the role of Nature and the Environment in human life. I wish for people to cherish the invaluable gifts Mother Nature provides—from the air we breathe, to clean water, food, and raw materials that serve our lives—things we assume are always available, limitless, and unconditional.
The Sống Foundation, established in 2018, greatly helped us in raising funds from businesses and organizations, instead of relying only on priviate donors, art auctions, or crowdfunding on social media. I began thinking about using my knowledge, experience, and relationships to invest in building a product brand that spreads the message of cherishing Nature and encourages users to give back to Nature. ALL PROFITS from the brand will be dedicated to efforts to plant, nurture, and protect green trees in developing countries, starting with my homeland—Vietnam.
In 2019, I collaborated with leading fragrance experts and perfumers in Europe to establish a company in Switzerland, initially called UCC Switzerland (later UCC Europe), creating the niche perfume brand Jillian Switzerland. This perfume brand encapsulates 21 years of knowledge and relationships in distributing fragrances for renowned brands, my expertise and personal experience in brand building, and my 24-year passion for initiatives that protect the environment and ensure a safe life for communities.
At the end of 2019, just as the brand was preparing to launch, we faced over two years of COVID-19. We were forced to develop and test our products in the Vietnamese market instead of Europe, where the brand originated. However, this period was also useful for us to refine our products and brand based on the challenging market experience, where we had to distribute products ourselves instead of working solely with professional global distributors. Jillian Switzerland is confident in its scent creations crafted by leading perfumers based in Switzerland and France, with materials produced in Switzerland. As COVID-19 ended, we collaborated with OEM manufacturers, logistics companies in France, agencies, and distributors in Europe, the Middle East, and North America to prepare for the official launch of our brand in these strategic markets.
And today, in just over one hour, Jillian Switzerland will debut at Pitti Fragranze 2024 (Florence, Italy). After five years of preparation and substantial investments in creativity, finance, effort, and industry relationships, this eco-luxury Swiss perfume brand will officially appear at the world's most prestigious exhibition for niche perfume brands. If you are in Florence, come and experience the niche perfume collection handcrafted with nature-based ingredients; every detail of the bottle, cap, label, and packaging is environmentally friendly. True to my dream from 24 years ago, Jillian Switzerland will donate 100% of its profits to tree-planting efforts in developing countries, starting with Vietnam.
You will understand the message "Every Scent Plants A Future" that Jillian Switzerland is committed to conveying through our products and brand space at the classic Stazione Leopolda in Florence. My heart remains united and supportive with the Sống team to help fellow citizens cope with and recover from storms and floods. Simultaneously, my team at UCC Europe and I will do our best to ensure Jillian Switzerland's successful debut at Pitti Fragranze in Florence (Sept 13-15), followed by TFWA Cannes (Sept 29-Oct 3) and Beauty World Dubai (Oct 28-31). Follow, support, and spread the values and commitments of Jillian Switzerland to "plant a future" together!
📍See you niche perfume distributors and collectors from 9 AM on Sept 13 to 5 PM on Sept 15 at Stazione Leopolda, Florence, Booth B/1!
P.S.: For markets in Australia, Asia, Africa, and South America, Jillian Switzerland will reach customers online through the official website www.jillianswitzerland.com. In the next phase, we will bring our products directly to the market through professional distributors.
댓글